STAR 93.3 App Design
STAR 93.3 - WAKW
It was my responsibility to find an app developer and manage the project development throughout the build process. After meeting with a few local app development companies, the price was going to cost $50k - $60k. To save the company money, I designed the app concept using Adobe XD CC and utilized the station's WordPress site to build the app pages. This made changes convenient and straightforward. The finished product cost us under $7k. Way below our budget.
Google Analytics has been set up to provide the station with monthly reports to track the app usage. This report shows us how many people are streaming weekly, what app rotators are getting the highest click-through rate, and which buttons are used frequently.